Mission

An alarming situation

Obesity rates among young Canadians have tripled in the last 25 years.1 Today, over one in four children suffer from overweight or obesity and face a host of associated risks including diabetes, learning difficulties, low self-esteem, depression, and other problems.

The situation is alarming. For the first time in the history of humanity, the life expectancy of children today could be lower than that of their parents. That’s why the Shape Up program was developed. To get young people to change their lifestyles, every environment where they spend time must strive to promote physical activity and healthy eating. And that’s where summer camps and day camps have an important role to play: In Quebec, nearly 40% of kids go to camp—a total of 375,000 campers per year!

Shape Up’s mission

1. Support the development of safe environments conducive to the adoption of healthy habits in recreation settings
2. Support access to recreation activities among young people from financially disadvantaged situations
3. Support recreation organizations to help them incorporate healthy habits into their activities

And since it’s easier to get kids to adopt healthy habits in a fun and stimulating environment, camps are a great place to get the message across.

1 Statistics Canada, 2004
2 Active Healthy Kids Canada, 2013
3 Institut de la statistique du Québec, 2008